WTF: Calvin Klein Fragance For Bloggers & Technosexuals

Apparently, famed designer Calvin Klein will be introducing a new line of cologne and perfume fragrances targeted at the blogger and technosexual communities.  The fragrances will be sold under the brand name IN2U.

I had not yet heard the neologistic term "technosexual", although it fits me pretty much to a "T".  In case you are wondering too, according to the Urban Dictionary, a technosexual is:

Like most CK fragrances, the new brand will be available for Him and Her.  IN2U for Him consists of a lime gin fizz with a combination of musks and a vetiver finish for a fresh, woody, oriental scent.  IN2U for Her combines pink grapefruit fizz with sugar orchid and neon amber for a fresh, warm, sexy scent.  You can find more information on these fragrances at ckin2u.com and purchase through Sephora.

This is an interesting market and certainly one that I would expext to continue to develop.  But I also question the ability of a non-tech product capturing the appeal of the technosexual community without some kind of tech/gadget angle.  Anyone else have two cents to chime in on this rather new approach?

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