I heart Discovery Channel and if there is one time of year that I relish more than any other on Discovery, it is undeniably "Shark Week". This year marks the 20th year of Shark Weeks on Discovery Channel, so you can expect to see some of the most over-the-top footage and coverage ever.
So how does this fit into web development and marketing? Well, it does. In coordination with the upcoming Shark Week, Discovery.com has added widgets for blogs and a Facebook application to stream the last teethy content to your favorite profile or hub. Also, there is a Shark Week Video Mixer that allows for custom video production using the Discovery Channel's footage that is mashable and sharable. Those sharks may be millions of years old but they have evolved for web 2.0.
Note: You cannot use this widget or most others for that matter on Vox. Vox hasn't made widgets accessible on the platform...yet. Let's hope that the Vox team gets with the game and starts enabling this functionality...SOON.